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U.S. chains move into Polo mall

Winnipeg's premier shopping mall is about to get a double dose of California-based fashion.

Winnipeg's premier shopping mall is about to get a double dose of California-based fashion.

Forever 21, a clothier targeting teenage girls as well as men and women who are young at heart, is scheduled to open its first location in the city in Polo Park Shopping Centre in January. Many of its "fast fashion" items, such as jackets, hoodies, vests and tunics, retail for less than $10.

At the other end of the price continuum, BCBGMAXAZRIA has confirmed it will start selling its high-fashion dresses, leather jackets and chiffon gowns in a 38,000-square-foot store around the same time.

John Winter, a Toronto-based retail analyst, said the arrival of two new retailers to Winnipeg represents a significant vote of confidence in the local market. "We're coming out of a recession but these are two chains that want to be in Winnipeg," he said.


from Western Investor, September 2010