A Toronto-based pizza chain thinks its sponsorship of the Winnipeg Jets will be a real game-changer.
Pizza Pizza recently opened its fifth restaurant in Winnipeg but Pat Finelli, the company's chief marketing officer, said he plans to open another 10 by the end of the year.
In addition to concession sites within the MTS Centre, Pizza Pizza sponsors the "lucky row" in every Jets home game and delivers free pizza to fans in a random row.
"Hopefully, people will remember that they had our pizza at the games and they'll get it delivered to their houses," he said.
–- Compiled by Geoff Kirbyson
from Western Investor February 2012
