The high-energy duo first appeared on the scene after taking a favourite recipe belonging to Emery's grandmother and commercializing it into Clodhoppers. The fudge-covered graham wafer clusters were sold in big-box stores throughout Canada and the U.S.
This time around, the two put on aprons themselves and experimented with various ingredients until they felt they struck gold. OMG's have been available in Shoppers Drug Mart and Loblaws locations since early March.
Finnson said the name OMG's is derived from the long-form reaction that most people had when they put the candy in their mouths. He and his business partner assumed that the acronym commonly used by texters for "Oh my God" or "Oh my goodness" would have been patented long ago.
"We couldn't believe it was available. How many people text that in a day?" he said.
Emery and Finnson were astounded to find out "LOL" was also available, and bought the rights to that name, too.
from Western Investor April 2012
