Selling advertising space atop an office tower could be a way to maximize a landlord's income.
That is the thinking behind Creswin Properties' decision not to sell the naming rights to 201 Portage in downtown Winnipeg. Instead, Creswin has to decided to lease the space at the top of its 33-storey building, which has previously been known as Canwest Place, Canwest Global Place and TD Centre over the past quarter-century, for what will undoubtedly be Winnipeg's highest-profile billboard.
Terry Orsulak, senior property manager at Creswin, said the company is stepping into uncharted territory with this billboard concept, which is new to Winnipeg.
"It's a very prominent opportunity to have a billboard in a location where nobody else could. There hasn't been another location in the city that has been selling the rights at the top of a building," he said.
from Western Investor July 2012
