The last vestige of the CanWest empire is being erased from the largest skyscraper in downtown Winnipeg.
Hoping to avoid the kind of moniker confusion that has plagued one of its Portage and Main neighbours, the building formerly known as "Canwest Global Place" and "Canwest Place" has been officially rechristened "201 Portage."
Terry Orsulak, senior property manager at Creswin Properties, which owns the 32-storey building, said the company wanted to make a clean break with the past.
The building has been quietly called 201 Portage since last November when the bankruptcy of former media company Canwest nullified the licensing agreement it has with Creswin.
Orsulak said there are no plans to sell the building's naming rights to any company. It does plan, however, to sell the space at the top of the building as a "highrise billboard" to a willing partner.
Kitty-corner from 201 Portage is 360 Main Street, a building that has struggled in the name game. It was called the Commodity Exchange Building long after the Commodity Exchange ceased to be a tenant and is still referred to as the "Trizec Building." It was never officially known by this name but developed the moniker because Trizec built the tower.
from Western Investor November 2011
