'Crocus building' christened with new name and new owner

The naming rights to the six-storey Winnipeg building was sold to McKim Communications Group

Western Investor
March 14, 2017

The "crocus building" was renamed as the "McKim building" in January. — CBC


Peter George believes he has exorcised the demons from 211 Bannatyne Avenue.

The CEO of McKim Communications Group, a Winnipeg-based branding and advertising agency, has bought the naming rights for the six-storey downtown building, known for years as the “Crocus Building,” and rechristened it with the McKim banner.

The price of the 10-year deal isn’t being released but George said it “wasn’t onerous.”

The 62,000-square-foot building used to house the infamous Crocus Investment Fund, a labour-sponsored fund that blew up in a series of multimillion-dollar scandals.

Geoff has been a contributor to Western Investor for 15 years. He is also a senior business reporter at the Winnipeg Free Press, covering real estate and financial services. Geoff plays competitive tennis at a national level in the senior ranks and is an amateur boxer and hockey player. His favourite Star Wars character is Yoda.
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