GeoWash rolling into Toronto, looking west

Western Investor
September 26, 2012

Europe-based GeoWash, a franchise in the ecological car-wash business, is expanding rapidly with business in over 30 countries. Now, Canadian franchisee Ali Dohaini has opened the very first GeoWash franchise in Toronto.

The concept of GeoWash is simple: a mobile unit comes to where a car is parked and washes it right on the spot. The GeoWash units use very little water, as well as environmentally conscious detergents and materials.

"We use less than a litre of water per car, whereas traditional car washes use 90 gallons of water," said Dohaini. "We offer superior interior and exterior cleaning, using biodegradable products."

Dohaini is originally from Lebanon and holds an MBA. After sorting through hundreds of franchise opportunities over the past year, he decided that the GeoWash opportunity was the best choice for him.

GeoWash has more than 10 years' experience in the mobile car-wash franchise industry. Its concept and business model have been implemented worldwide and the company is pushing to expand franchise opportunities in Western Canada.

GeoWash franchise equipment costs between $25,000 and $50,000 and the franchise fee is between $22,000 and $32,500, depending on the region.

from Western Investor October 2012

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