Thomas Cook North America has launched its Canadian franchise and affiliate network, signing an agreement with Advantage Travel, which has offices in Toronto, Vancouver and Montreal, and Vancouver-based CruiseCentres that provides its affiliates "with the ability to access the Thomas Cook brand, and with that its global expertise and strength."
Affiliates will benefit from the strength that comes from having more than 3,500 Thomas Cook locations globally. According to officials, the network also offers an "unparalleled value proposition" that has been designed to help improve participants' profitability.
Its "Branded" program provides access to the Thomas Cook name, which affiliates can use in conjunction with their own local brands.
A lower-cost, lower-feature "Lite" program does not include the use of the Thomas Cook brand, but it does feature a range of other benefits, including access to Thomas Cook travel insurance, international contacts and foreign exchange services, acccording to a company spokesperson.
from Western Investor, May 2011
