Smashburger, a fast-growing "better burger" franchise concept in the U.S., recently announced it has signed its first two lease agreements in Calgary, bringing its burgers to Canada for the first time. The company expects to open its first Calgary location in 2012 with plans to open 10 to 15 units in the Calgary and Edmonton markets over time.
Smashburger is targeting additional growth in Canada and is actively seeking experienced multi-unit operators to become franchise partners across all provinces. This marks the second international commitment for Smashburger, following on the heels of its recent franchise agreements for the Middle East.
"We are eager to introduce Smashburger's better burger offering and our diverse menu of chicken sandwiches, fresh tossed salads and signature sides to residents in Calgary and Edmonton," said Dave Prokupek, chairman and CEO of Smashburger. "Canada is a very attractive market to us and we believe we are bringing a unique, premium dining experience at competitive price points. In addition to our company locations here, we are in active discussions with potential franchise partners to further expand our presence with experienced operators in both Vancouver and Toronto."
Smashburger will continue its focus on serving a localized menu for its guests in Calgary with the addition of a locally inspired burger developed specifically for area residents. The regional burger will be unveiled at the time of the opening.
Each Smashburger starts with 100 per cent certified Angus beef that is smashed on a 400 F flat grill to sear in the flavour. To further the "better burger" experience, burgers are served on an artisan bun and topped with a selection of quality produce, cheeses and condiments. The restaurant also serves a selection of alcoholic and non-alcoholic beverages.
Developed and owned by private equity firm Consumer Capital Partners, Smashburger operates and develops both corporate and multi-unit franchise territories with 131 restaurants in North America.
Smashburger was named to the 2011 Inc. 500 list and is also the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award. Interested franchisees must meet several requirements, including a minimum liquidity of $250,000, five years of multi-unit restaurant management experience
from Western Investor January 2012
