Two-time most valuable player basketball star Steve Nash has scored a franchise hat trick outside of his on-court performance with the Phoenix Suns.
Nash, a partner in Liquid Nutrition Group Inc. (LNG), reports that the beverage and snack franchise has sold out all 20 of its B.C. franchises. The stores are expected to open soon in major cities across the province including Vancouver, Kelowna, Whistler and Victoria.
Another 10 stores are expected to open in Metropolitan Toronto this year with plans to expand to 35 markets across Canada, including Ottawa and Oakville, Ontario; Atlantic Canada; and Montreal. Expansion into Calgary is also possible.
Nash also helped to successfully launch LNG onto the Toronto Stock Exchange in September and scored his third win by blending Liquid Nitrogen into his chain of Steve Nash Sports Clubs.
"As a native of B.C., I am proud to announce that we are bringing Liquid Nutrition stores to our great province," said Nash. "I don't always have time to fix a gourmet meal at home, so with Liquid Nutrition, I can get all the nutrients my body needs in a cup. " He added in a smooth pitch reminiscent of his passing plays: "Perfect for my lifestyle ... perfect for any lifestyle."
Glen Young, LNG president, said the company has started tapping into major markets in Canada, U.S. and around the globe.
"The interest has been extremely positive to date. People believe in our vision and our products and, simply put, they want to get involved. We received franchise requests from interested parties in as far away as the Middle East and Asia," he said.
Steve Nash Sports Clubs will be the first to offer a countertop Liquid Nutrition kiosk, with construction to commence early in December in Nash's hometown of Vancouver. Liquid Nutrition and FWG Acquisition, part of the New Evolution Fitness Co., have agreed to the trial opening.
Franchising Corp. is currently the franchisor of six Liquid Nutrition Group stores in Montreal, with franchise commitments and expansion opportunities throughout Canada and the United States, as well as licence opportunities internationally.
No information on Liquid Nitrogen total franchise costs, initial franchise fees or any advertising and royalty fees were made available, despite Western Investor requests to the marketing department of Liquid Nitrogen.
from Western Investor December 2011
