Three years ago, Mucho Burrito began honing its plan to provide consumers with an unmatched Mexican flavour experience. Mucho Burrito recently opened its first area restaurant at Marine Way Market in Burnaby and the Ontario-based franchisee opened its second B.C. restaurant on Davie Street near Burrard Street in Vancouver. Mucho Burrito franchisee Joe Sangha opened the chain's first Lower Mainland restaurant in Burnaby in March. Mucho Burrito has plans for a total of 25 locations throughout Greater Vancouver in the next five years.
"Customers want a different twist or flavour component … and Mexican food has always been under-represented in Canada," said Alex Rechichi, co-founder and president of Mucho Burrito, noting that Mexican cuisine comprises just 1 per cent of the food-service industry in Canada. "We look forward to bringing our upscale offering to local consumers and further positioning ourselves as the premier concept in the Mexican category."
Since launching the brand in June 2006, Mucho Burrito has opened 26 restaurants throughout Canada and is targeting Vancouver as part of a national growth plan calling for 40 locations by the end of 2010 and more than 200 in the next five years.
To augment the company's growth strategy, Mucho Burrito is seeking franchise owners with "a strong desire to grow an up-and-coming brand" within the food-franchise business. With a franchise fee of $20,000, the initial investment to own and operate a Mucho Burrito restaurant is typically $250,000-$370,000 for a standard 1,500-square-foot to 1,800-square-foot location that accommodates 40 to 50 customers.
from Western Investor, February 2011
