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Canadian Tire teams with NHL

Canadian Tire, Canada's largest hockey retailer, and the National Hockey League (NHL) have signed a partnership agreement that will see Canadian Tire becoming the league's official sporting goods retailer in Canada.
Western Investor Staff
Canadian Tire, Canada's largest hockey retailer, and the National Hockey League (NHL) have signed a partnership agreement that will see Canadian Tire becoming the league's official sporting goods retailer in Canada. The agreement includes a hat trick of announcements: a five-year NHL partnership, the launch of the NHL-powered Canadian Tire Hockey School (CTHS) and the naming of Stanley Cup winner and Olympic gold medallist Jonathan Toews as CTHS official spokesperson.

"The NHL is a driving force in uniting Canadians around their love of hockey, and in partnering with the iconic Canadian Tire brand, we have the potential to unite them in more ways and in more places," said Keith Wachtel, senior vice-president, integrated sales and marketing, NHL.

There are 480 Canadian Tire stores across the country, employing more than 58,000 staff.

According to Canadian Tire, "The minimum investment required [for a retail outlet] is $125,000 of accessible capital and up to 25 per cent of the value of the store inventory and assets. In addition, as a successful dealer candidate, you will be charged a dealer training and development fee of $100,000 upon receiving your first store."

from Western Investor, December 2010