It requires an estimated US$1 million to US$3 million investment to open a Buffalo Wild Wings franchise, including an initial franchise fee between US$32,000 and US$42,500.
Meanwhile, Canadian dining chain Wild Wing has announced an aggressive plan to immediately open 30 more locations in a bid to head off Buffalo's northern stampede.
Wild Wing, an Ontario-based company specializing in flavoured chicken wings, already has 70 restaurants open and plans to make it more than 100 by year's end. Within three years that number could double with eateries planned for Alberta, B.C. and the East Coast, the franchise said.
Wild Wing also plans to go ahead with a formal legal claim with respect to its name, "denouncing unabashed attempts to take advantage of Wild Wing goodwill through bad faith conduct misleading Wild Wing franchisees," a company statement said.
"Wild Wing is the number 1 chicken wing brand in Canada and attributes this success to the strength and image of the Wild Wing brand," founder Rick Smiciklas said.
Smiciklas started the privately owned business in 1999 with only $100 in a business account and a $600 loan from his mother-in-law. He used the money to take lease on a small-town Ontario restaurant and received bank financing to get the business up and running.
A Wild Wing franchise requires a total investment of from $500,000 to $1 million, with an initial franchise fee of $50,000.
from Western Investor, October 2010
